Prominence is what we all work for. And in the digital age, this is what all brands and companies strive for. But it does not come that easy. You have to work hard and adopt tactics to make it to the top. And that requires creativeness.
Apart from that, you need to keep up with the Google algorithm. Because Google’s the boss and you can’t afford to disobey your boss. I had a friend who was responsible for digital marketing for Cox Internet Deals. And she shares how difficult it was at times to keep up with the dynamics of the Google algorithm and the market as a whole.
Digital marketers don’t have it that easy. However, if you keep yourself updated, you can succeed.
Here are a couple of tips you can follow to outrank your competition on Google. You can thank me later.
First things first. Keyword research is the first thing that you start with when you decide to outrank your competitor. In fact, it marks an essential step in the success of your SEO strategy. And keyword does not refer to a single target word. It means the words or phrases that you want your website to show when people search for it. And you just do not want any kind of visitors on your website. But the right kind of visitors.
Because in the end, those visitors will benefit you and perhaps turn into loyal customers. And the best way to get the right visitors is to target the right keywords. In case you find yourself lost, you can take help of websites like Google Keyword Planner. It is a free tool that guides you regarding the effectiveness of keywords.
Once you have decided the keywords that you want to use, it’s time for action. And these steps implies that you optimize your website for that particular keyword(s). Which means that you will have to use them frequently on the web pages. The best way to go about it is to make the desired keyword appear in the page title, headers, and meta tags, to name a few.
Content is King
But no one fancies the same old and redundant content. You need to be unique and creative when it comes to writing content for your website. It should be different than what your competitors have on their websites. And it should also be relevant. It should provide value to the people reading it. And should not leave them wondering ‘why?’ Do you get the point? A tip that can take you a long way is to write for people and not the search engines. Keep that in mind and you will go a long way. However, do not ignore the search engine’s algorithms altogether.
You need to up your socializing skills for building links. Because they will prove to be fruitful for your business. In fact, increasing the number of internal links on your website is by far one of the simplest ways to improve your search engine ranking. The more the merrier. More the pages that you have a link to on your website, the better. However, make sure that the other pages are just as relevant.
After internal links come backlinks. And backlinks refer to external links. In order to succeed, you need to add both on your website. Because the more often that your webpage is linked out to other websites, the better it looks on Google. You might have to ask the owner of other websites to link to your website. However, be careful when linking. As Google does not appreciate donating to charities or the like for backlinks.
DO NOT annoy the visitor. You should work on the load time of your website. The moment a visitor feels that it is taking the webpage more time to load, he will leave. And to increase your load speed, consider removing any unnecessary multimedia or plugins on your website.
Google likes meta descriptions. And you do not want to forget to optimize your meta description. Because this is the first thing that people see when they search for you on Google. And to optimize your meta description you should add your keyword in it as well.
According to researches, websites whose content is shareable on social media perform better on the search engine’s ranking. And people would only want to re-tweet or share your content on Facebook if it is engaging enough. And add the option of sharing on your website. And you yourself should keep sharing your content on your social media accounts as well.
The click-through rate plays an essential part in your ranking. In fact, if you are looking for ranking better than your competitors’ rank in the SERPs, you will have to optimize your CTR.
You need to optimize your videos as well. Because according to research YouTube remains the second most popular search engine among 30 Million visitors. It is not difficult to create a YouTube channel and upload videos. And that is where the problem kicks in. Because it is not difficult, every other person is giving creating YouTube channel a thought. And to up your game, you will have to incorporate keywords in the tags and titles. And every possible place.
Hire an Expert
You cannot claim that running a website will be a one-man show for you. Let the people who know their job, do it. SEO is a constantly evolving field. And the experts keep themselves updated with all the current happenings in the world of SEO. If you think that hiring an expert will be heavy on your pocket. Well, it will save you from losses that you will have to bear if you do not hire one. So, you weigh your chances.
In fact, you will have to bear some expenses in order for you to earn revenues that you wish to. Like investing in a good Internet providing system. You can opt for companies that offer a package like Cox bundle deals. But you need to make sure that your employees have access to high-speed Internet at all times. Apart from that, you need to keep up with all the changing trends. And connect with your target market on personal levels through comments on social media sites, for example.
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