If you are thinking about how to market online for free, how to advertise online for free or how to promote your business locally, Then Digital marketing.
Then try getting your business online and create an online marketing business plan.
What is Digital Marketing and Why Digital Marketing?
Also is known as Online/Internet marketing is a way of promoting your business online to reach your customers through an online medium with the help of tools like the website, Social Media and other platforms to connect with people at less or almost no cost and grow your business.
If you still not aware or new in this field, then don’t worry there are many resources available online to learn like Marketing course’s or you can connect with a digital marketing consultant to start promoting your business online as everyone is online nowadays with a perfect digital marketing strategy to grow your business online.
Online Marketing or Advertising has become trending with a good scope, career, salary, and the number of digital marketing jobs
Features Of Online Marketing:
Online Marketing is suitable for all kinds of businesses whether it’s small or a big business with the help of a website or Social Media Presence.
This can be easily done with the help of one executive instead of hiring a large number of people for marketing your product and pay them a high amount or salary.
It is suitable for B2B and B2C kinds of businesses (With Digital Marketing you can promote your business to other companies if you are swelling B2B related products, also you can promote your products to direct customers without any restrictions).
Even the Results (ROI) achieved from Online marketing is more when compared to Traditional Marketing but one needs to make use of proper Online Marketing Strategy.
Difference Between Online and Traditional marketing:
- Reach maximum People at Less cost.
- You can reach/target the right people interested or might be interested in your business.
- You can get maximum output with less cost.
- ROI obtained is high and measurable using the tools provided by the Marketing platforms.
- Reach is low compared to Online marketing at a high cost.
- Targeting the right people is hard.
- You have to pay a high amount to get good results.
- ROI is low compared to digital marketing.
Online Marketing involves around:
SEO (search engine optimization)
SEM (search engine marketing)
“Get your business online to reach maximum people because we all use mobile phones and the internet every day, spending maximum time online searching for your products and services” #knowandask
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