If you own a business in 2019, it is important to create a social media presence to reach out to the better audience. Especially if you own a restaurant business, people are going to be talking about you on the social media.
It is important that you understand the different steps you will need to take in order to do better social media marketing for your business. To start with, you will need to optimize what is already on your social media accounts. We will stick to Facebook for this example since most business owners want to start with Facebook for social media marketing.
On the page, make sure that you have a brand. This means that your Facebook page and profile photo should be incoherence. You need to make sure to fill out your about section, business information, and other contact details. Absolutely make sure that the location of your restaurant is correct.
You don’t want to misguide your customers.
Then, you need to create a set of automated questions for your business on Facebook messenger. On the messenger, add questions that are the most commonly asked from your restaurant.
This could include the menu, delivery, location, and price related questions. Once you have that in place, you are ready to grow.
With restaurants, you want to make sure that you don’t have bad reviews coming in. And even if you do, you want to make sure that you take complains immediately and respond quickly.
Facebook reviews will shape how people perceive your business on the internet and a bad image could mean the loss of a lot of customers.
Moving on, you want to create content that engages with your audience. A posting plan of 3- 4 posts per week is decent. Likewise, make sure to add questions in your social media content. This will help in making sure that people are engaging with your posts.
Add content that is graphical and also has text in captions. Don’t be too verbose with your content. You just want to keep it short and sweet.
Share discounts that will help your business grow in sales. You want to acknowledge the presence of the audience on your blog as well. This means that you will be continuously replying to the comments that are left on your blog.
Write in the perfectly fine grammar and check grammar before writing. These naïve mistakes can cost your business a lot.
Keep going. You can do paid promotions as well. If your Facebook page has been inactive for a while, there is a chance that your CTR rate is very low. Read about it.
Low CTR means that not all of your audience will be able to see your posts. Paying Facebook to boost your posts can immensely help in not only increasing reach for your page but to also acquire new customers.
You can also go for organic reach if that is what works better for your business.