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On Page SEO Techniques

SEO Helps For Your Business

What is a Meta Title?

Among the Top On Page SEO Techniques Meta tags are very important for any website to rank on Search Engines.

A Meta title is an HTML element stored within the <head> section of a web page and is typically displayed once in the document. It is a crucial component for search engine optimization (SEO), as it helps determine how a page appears in search engine results. Optimizing Meta titles is essential for improving SEO rankings and can be considered a “low hanging fruit” for enhancing search engine visibility with relatively minimal effort.

How Does Optimizing Meta Titles Help?

Optimizing Meta titles can significantly boost your website’s SEO ranking and drive more traffic with less effort. A well-crafted Meta title not only improves search engine visibility but also encourages users to click through to your site, thereby increasing traffic and engagement.

Step-by-Step Guide to Optimizing Meta Titles

Here’s a guide to adjusting Meta titles for WordPress and HTML-based websites. For WordPress users, the Yoast SEO plugin is a highly effective tool for managing Meta titles and other SEO elements.

  1. Log In to the WordPress Dashboard:
    • Ensure that the Yoast SEO plugin is installed and activated on your site.
  2. Access the Post or Page:
    • To create a new post, navigate to the left sidebar menu, select “Posts,” and click “Add New.”
    • To optimize an existing post, go to “All Posts,” and click the title of the post you wish to edit.
  3. Edit Meta Title with Yoast SEO:
    • Scroll down to the Yoast SEO section in the text editor.
    • Click on “Edit Snippet” to access the Meta title, slug, and Meta description fields.
  4. Optimize the Meta Title:
    • Make necessary adjustments to the “SEO Title,” “Slug,” and “Meta Description.”
    • Yoast provides a color-coded bar under each text box to help you assess the effectiveness of your SEO copy.
  5. Save Changes:
    • Click “Close Snippet Editor” to save your updates.
  6. Review and Confirm:
    • Double-check that your changes have been applied correctly and that your Meta title meets your SEO objectives.
  1. Open the HTML Document:
    • Locate and open the HTML file for the page you wish to edit.
  2. Find the Meta Title Tag:
    • Look for the <title> tag within the <head> section of the document.
  3. Edit the Meta Title:
    • Modify the content within the <title> tag to reflect the desired title for SEO purposes.
  4. Save and Upload:
    • Save your changes and upload the updated HTML file to your web server.
  5. Verify the Update:
    • Check the page in a web browser to ensure that the Meta title displays correctly and aligns with your SEO goals.
Watch Video_Meta Tags

Heading tags are an essential component of HTML used to define the headings on a web page. They are represented as <h1> through <h6>, where “n” is a number ranging from 1 to 6. This numbering system indicates the hierarchy and importance of the headings, with <h1> being the most important and <h6> the least. Heading tags help in organizing content, making it easier for both users and search engines to understand the structure and relevance of information on a page.

Why Are Heading Tags Important?

Heading tags play a crucial role in the HTML structure of a web page. They define the beginning of different sections and subsections, helping to organize content logically. Typically, a well-structured HTML document contains only one <h1> tag, which represents the main heading of the page. While multiple <h1> tags are technically allowed, using them can make the document’s hierarchy less clear. Proper use of heading tags enhances accessibility, readability, and SEO.

Editing in WordPress:

    • Use the WordPress text editor to manually input heading tags.
    • Alternatively, use the visual editor to insert heading tags easily.

    • Go to your WordPress dashboard, navigate to “Posts” or “Pages,” and select the one you want to edit or create New.

    • In the editor, locate the heading text you want to modify. Highlight the text that you want to make a heading.

    • Use the formatting toolbar above the editor. Click the dropdown menu that usually displays “Paragraph” and select the heading level you want (e.g., “Heading 1,” “Heading 2,” etc.).

    • Click the “Update” or “Publish” button to save your changes.

Inspecting HTML Code:

    • Log in to your website.
    • Open the source code of the page using the keyboard shortcut:
      • Chrome on Mac: Cmd + Option + U
      • Chrome on Windows: Ctrl + U
    • In the source code view, open the search feature with Ctrl + F (Windows) or Cmd + F (Mac).
    • Type “h1” in the search bar and press enter.
    • The browser will highlight the <h1> tags in the code, allowing you to review their usage.

Editing Process:

  • Locate the HTML File: Find the file to edit (e.g., index.html).
  • Open the File: Use a code editor like VS Code, Sublime Text, or Notepad++.
  • Find Heading Tags: Look for <h1> to <h6> tags in your HTML.
  • Modify Heading Text: Replace the text inside the tags.
  • Change Heading Levels: Adjust the tag level if needed (H1 to H6).
Watch Video_Heading Tags

The robots.txt file is a plain text file used to communicate with web crawlers and search engine robots, providing instructions on which parts of a website should or should not be indexed. Although not an HTML file, the robots.txt file plays a crucial role in managing how search engines interact with your site. While it is not mandatory, search engines typically respect the directives specified within this file.

How Does It Help?

The robots.txt file is particularly useful for controlling the crawling and indexing of your site by search engines. For instance:

  • Prevent Duplicate Content: If your site has multiple versions of the same page, you can use robots.txt to prevent search engines from indexing the duplicate versions.
  • Protect Sensitive Information: It helps in blocking search engines from accessing and indexing sensitive or private data.
  • Manage Crawl Budget: By specifying which pages should be crawled, you can help ensure that search engines focus on your most important content.

Overall, the robots.txt file allows website owners to manage how their content is discovered and indexed by search engines, enhancing control over the visibility of their site.

How to Manage a Robots.txt File

To effectively use and manage a robots.txt file, follow these steps:

  1. Update the Robots.txt File:
    • Access your robots.txt file. This file is usually located in the root directory of your website (e.g., www.example.com/robots.txt).
  2. Insert the Sitemap:
    • Include a reference to your sitemap in the robots.txt file. This helps search engines easily find and crawl your important pages.
    • Add a line like: Sitemap: http://www.example.com/sitemap.xml
  3. Define Crawl Instructions:
    • Specify which parts of your site should be allowed or disallowed for crawling. For example:
      • To allow all crawlers to access all pages: User-agent: * followed by Disallow:
      • To block a specific directory: User-agent: * followed by Disallow: /private/
  4. Review and Test:
    • Check the robots.txt file to ensure it is correctly configured to allow or disallow access to the desired sections of your site.
    • Use online tools or search engine webmaster tools to test and validate your robots.txt file.

# Allow all search engines to index everything
User-agent: *
Disallow:

# Disallow specific directories
Disallow: /wp-admin/
Disallow: /wp-login.php

# Allow specific bots (optional)
User-agent: Googlebot
Disallow:

# Sitemap location
Sitemap: http://www.example.com/sitemap.xml

1. Install a Suitable SEO Plugin:

  • Navigate to your WordPress dashboard.
  • Go to Plugins > Add New.
  • Search for popular SEO plugins like “Yoast SEO” or “All in One SEO.”
  • Click Install Now and then Activate the plugin.

2. Access the robots.txt Editor:

  • For Yoast SEO:
    • Go to SEO > Tools > File Editor.
    • Here, you can add or edit the robots.txt file directly.
  • For All in One SEO:
    • Go to All in One SEO > Tools > File Editor.
    • Manage your robots.txt file from this section.

3. Add or Modify Your robots.txt Content:

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://yourdomain.com/sitemap.xml

  • Save your changes to apply them.

Manual Upload via FTP or File Manager

1. Create a robots.txt File:

  • Open a text editor (such as Notepad on Windows or TextEdit on macOS).
  • Enter your desired robots.txt rules.
  • Save the file as robots.txt.

2. Upload the File to Your WordPress Directory:

  • Use an FTP client like FileZilla or the file manager in your hosting control panel.
  • Connect to your server and navigate to the root directory of your WordPress installation (where you see folders like wp-content and wp-admin).
  • Upload your robots.txt file into this directory.

Method 3: Programmatic Approach (Advanced Users)

1. Edit Your Theme’s functions.php File:

  • In your WordPress dashboard, go to Appearance > Theme Editor.
  • Select the functions.php file from your active theme.

2. Insert the Following Code:

add_action(‘do_robotstxt’, ‘my_custom_robots_txt’);
function my_custom_robots_txt() {
echo “User-agent: *\n”;
echo “Disallow: /wp-admin/\n”;
echo “Allow: /wp-admin/admin-ajax.php\n”;
echo “Sitemap: https://yourdomain.com/sitemap.xml\n”;
}

  • Save the changes to ensure your custom robots.txt content is output.

Note: This method dynamically generates the robots.txt file content. It may be less manageable than other methods and is best used if you’re comfortable with code.

What is a Sitemap?

A sitemap is a visual or text-based model of a website’s content designed to help users and search engines navigate and find information more efficiently. Think of it as a geographic map that helps people locate places in the real world.

How Does a Sitemap Help?

Sitemaps are crucial for effective web design as they facilitate easier navigation and enhance visibility for search engines. By using a sitemap, you can inform search engines about updates or changes to your site, ensuring these changes are indexed more quickly. This allows search engines to better understand and trust your website, potentially improving your site’s search engine ranking and visibility.

Install an XML Sitemap Plugin

Two of the most widely used are:

  • Yoast SEO
  • Google XML Sitemaps

Using Yoast SEO:

  1. Install and Activate Yoast SEO:

    • Go to your WordPress dashboard.
    • Navigate to Plugins > Add New.
    • Search for “Yoast SEO.”
    • Click Install Now and then Activate.

  2. Generate Your Sitemap:

    • In your WordPress dashboard, go to SEO.
    • Click on General.
    • Select the Features tab.
    • Make sure the XML Sitemaps option is turned On.
    • Click Save Changes if you adjust any settings.

  3. Locate Your Sitemap:

    • Yoast SEO automatically creates your sitemap at http://yourwebsite.com/sitemap_index.xml.
    • You can view the individual sitemaps (like posts or pages) by following the links in the main sitemap index.

Using Google XML Sitemaps:

  1. Install and Activate Google XML Sitemaps:

    • Go to your WordPress dashboard.
    • Navigate to Plugins > Add New.
    • Search for “Google XML Sitemaps.”
    • Click Install Now and then Activate.

  2. Generate Your Sitemap:

    • Go to Settings > XML-Sitemap.
    • The plugin will automatically create your sitemap and provide you with the URL.
    • You can also adjust settings to include or exclude specific types of content.

  3. Locate Your Sitemap:

    • The sitemap URL is usually http://yourwebsite.com/sitemap.xml. Check the plugin settings for the exact URL.

2. Submit Your Sitemap to Search Engines

After generating your XML sitemap, submit it to search engines to help them index your site more efficiently.

  • Google Search Console:

    1. Visit Google Search Console.
    2. Select your website property.
    3. Go to Sitemaps in the sidebar.
    4. Enter your sitemap URL (e.g., http://yourwebsite.com/sitemap_index.xml for Yoast SEO or http://yourwebsite.com/sitemap.xml for Google XML Sitemaps).
    5. Click Submit.

  • Bing Webmaster Tools:

    1. Visit Bing Webmaster Tools.
    2. Sign in and select your website property.
    3. Go to Sitemaps.
    4. Enter your sitemap URL and click Submit.

3. Monitor and Update Your Sitemap

  • Monitor Regularly:

    • Check your sitemap periodically through the plugins or Search Console to ensure it’s updating correctly.

  • Update as Needed:

    • Both Yoast SEO and Google XML Sitemaps automatically update the sitemap when new content is added. However, it’s wise to periodically verify there are no issues.

1. Choose a Sitemap Generator Tool

Select one of the following tools to generate your sitemap:

2. Generate the Sitemap

Using XML-Sitemaps.com:

  • Visit XML-Sitemaps.com.

  • Enter your website’s URL.

  • Adjust settings if needed (e.g., frequency, priority).

  • Click “Start” to begin crawling.

  • Download your XML sitemap from the link provided once the crawl is complete.

Using Screaming Frog SEO Spider:

  • Download and install the Screaming Frog SEO Spider.

  • Open the tool and input your website’s URL.

  • Click “Start” to crawl your site.

  • Once the crawl is done, go to the “Sitemap” tab.

  • Click “Export” to save your sitemap as an XML file.

3. Review and Customize the Sitemap (Optional)

  • Open your XML sitemap file to check it contains all necessary URLs.

  • Edit the XML file if you need to add or remove URLs or adjust parameters.

4. Upload the Sitemap to Your Website

  • Using FTP or File Manager:

    • Connect to your server using an FTP client (like FileZilla) or your hosting provider’s file manager.

    • Upload the XML sitemap to your website’s root directory (e.g., public_html or www folder).

5. Submit the Sitemap to Search Engines

For Google Search Console:

  • Sign in to Google Search Console.

  • Select your website property.

  • Go to the “Sitemaps” section.

  • Enter your sitemap URL (e.g., http://yourwebsite.com/sitemap.xml).

  • Click “Submit.”

For Bing Webmaster Tools:

  • Sign in to Bing Webmaster Tools.

  • Select your website property.

  • Navigate to the “Sitemaps” section.

  • Enter your sitemap URL and click “Submit.”

By following these steps, you’ll create and manage an XML sitemap for your non-WordPress website, improving its indexing and visibility on search engines.

Watch Video_SiteMap Using Yoast

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