If you are a blogger or have a blog then you should hear the term “Importance of business blogging.” But don’t know exactly what to do with it? Or don’t know how to optimize your blog posts to make them extra search engine friendly? Then this article is just for you. If you have already taken SEO training, then you must know that without SEO, a blog is useful. So you should optimize your blog according to SEO.
It’s like when you published your blog posts is another way to get opportunities and that will target a long-tail keyword. Also keeps people on your website or maybe some other website gives a link back to you.
By giving new and significant content and performing essential blog post optimization, you can utilize the various resources of blogging offers.
While you ought to be prioritized by writing for the users rather than search engines, that doesn’t mean that there aren’t valuable steps you can take to influence your posts on running further with the web crawlers.
You can even make use of an SEO audit tool to perform a website audit for your online business website and rectify those issues.
So here are the points that you should know:
- Select Your Post Title wisely
The very important thing about that the search engine gives attention is what is your page is all about and it’s “Title.” And the thing is used to communicate with the topic by using the primary keyword in it. Make sure you insert it in a way that makes sense. So whenever you are going to post an article choose the title wisely because it is the main root of your post.
- Optimize your Headings
The headings of the page are another way to get traffic or users to your post. Optimize your headings because it is part of your post that search engine gives weight to in figuring out what your page is about. That incorporates anything and that has a <h1>, <h2>, or <h3> tag on the page. Headings are regularly a decent place for those auxiliary keywords you have at the top of the priority list.
- Include the Keyword in Your URL
The main thing about your post is the keywords and adding the perfect one is all about the SEO. And user-friendly URL is also one of the important things that make your post more reliable. Add a keyword in the URL and do customize your URL before you are going to publish it.
- Do Your Keyword Research
For your page optimization keyword research is an essential and core point for your post. There is a collection of tools and strategies for finding related keywords that are significant to your blog post that you might not have considered like Semrush, Google Adwords Keyword Tool, and many more. You can use them to find an appropriate keyword for your post.
- Write amazing Meta Description
The meta description gives an amazing impact of your post if it is written in a good format. They do influence what people see when they’re browsing their options on the search engine results page. So writing the perfect Meta description for your post is also an important thing to do.
- Provide users the opportunity to subscribe to your blog
Another way to optimize your blog is that you should provide the necessary RSS or Feed Subscription Buttons. Also, offer viewers the ability to subscribe to your posts via email so later on they do not have to visit your post indirectly. They just get the notification and without having to periodically check your post.
- Check for Rich Results in the SERP
If you are searching for your objective keywords that deliver a snippet above organic results, that includes some kind of rich information, you have to optimize your content to strive for those things. So add schema markup to your page for the better optimizing of your blog. At last, you can encourage higher rankings in SERPs, increased web traffic, and higher customer conversion rates.
So follow these SEO strategies and optimize your blog.
About Author: Deepika Arora | Digital Marketing Analyst | 21 | Female
Hey, I’m a digital marketing analyst in Dealsshutter and involved in advertising and creation. I become a writer by profession and get influenced by passion. I like to inspire and get inspired. Believe in doing Good, Better and Best. And never let it rest!