Why you should immediately start video marketing exercise (Tips, Tools, and benefits)
Due to the ever-increasing competition in the digital arena, it is not easy to market your products or services. Many times it seems that all the popular mediums like social media marketing, banners and ads are already saturated with highly creative ideas and finding some unique approach seems difficult to even for the professionals.
However, there is an emerging and really popular medium of marketing your products that still have massive space for unique ideas and concepts. We are talking about Video Marketing. Stats show that video marketing is increasing at a very fast pace and is gaining quick popularity with the audiences and marketers alike.
Today we will discuss the major reasons why you should start video marketing exercises immediately and also share some tips and tools for creating great video presentations:
Live presentation keep audiences engaged
Video offers a live and engaging presentation about the things that are both entertaining and informative. The best thing is that video allows you to make even boring subjects quite interesting with the help of engaging animation and narrative skills.
Videos offer a competitive advantage
With around 81% of businesses including good video content in their digital marketing strategy, neglecting video marketing can prevent you from gaining a competitive edge.
Engaging content and a more human presentation have offered videos a great position in digital marketing techniques. Businesses use videos for various purposes but explainer videos are getting very wide popularity. So if you are just starting your video marketing journey then creating high-quality explainer video is the best way to commence your video marketing journey.
Videos enhance the appeal of your website
You can also add more stamina to the specific portion of your websites like landing page and homepage by including crispy relevant videos. However, for the best returns ensure that you make SEO-friendly videos that not only attract the audience but also keep them engaged. For the best impact, you can also add subtitles to your videos as many people prefer to watch videos without sound. It also helps people to watch your videos during odd hours like late at night or while in the public place. Using Autoplay option is not a bad thing but ensure to enable the silent mode so that the audience can silent it before continue with watching.
Best tools and techniques for creating and editing videos
We hope that by now many audiences should have been impressed by the power of video marketing. However, many of you would be thinking about how to create your first video and what the right tools and techniques to ensure success. Here are a few techniques and tools that you can use to create or edit your own video presentation.
Use videos for educating your target audience
In one of the surveys by Hubspot, it was found that almost all the new-age marketers strongly believe in Videos’ power to educate people about your products and services.
Here one thing to keep in mind is that for the best benefits you have to focus on the video about how to use your products for their best benefits, instead of creating product promos.
Make SEO friendly videos
Even the major search engines prefer the content supported by videos as it is a strong medium to deliver high-quality information in an engaging manner to the audience. Besides, the videos are also considered to offer quick import of the content that enhances user experience. However, just making good presentations is not enough to get great SEO marks. You also need to optimize your videos for the search engines with the help of catchy title, keywords, and a well-written Meta description.
Here are some great tools and products for creating engaging videos:
- Zoom H4N Multitrack Recorder.
- Blue Snowball
- XLR mic
- Blue Yeti USB Microphone
- Freeplay Music
- YouTube Audio Library
- Creative Commons
- Epidemic Sound.
- Jamendo. Licensing
- Free Music Archive.
- Toon Boom Harmony
- After Effects
- iMovie (Apple)
- Adobe Premiere Pro
Video marketing is the latest and widely popular medium for marketing your products, services, and ideas. It offers a huge number of benefits but in order to prepare a unique video presentation, you should be ready to put the efforts and time, In this blog, we have mentioned the major benefits of video marketing and actionable tips on how to make a good video. You will also find a list of various tools to create and edit your video.
Alisha is a Director (Operations) who also possesses excellent writing skills and regularly writes on diverse niches like history, travel, wildlife, lifestyle, and technology. She is equally acquainted with producing high-quality digital marketing content that attracts the visitors and keeps them engaged.