Before you start the SEO for your website, the first step is to find the list of keywords for your online business. Perform keyword research using the keyword research tool which is an important part in any website SEO.

Keywords can play a major part in the�digital marketing strategy for your business.

What is the Keyword Research?

Keyword research is a critical component of any successful SEO strategy. It helps identify the terms and phrases that potential customers are searching for, allowing businesses to optimize their content and improve search engine rankings. Below is a structured breakdown of keyword-focused activities and essential tools for keyword research.

1. Keyword Analysis

Keyword analysis is the foundation of an effective SEO strategy. It involves evaluating search terms to determine their relevance, competition, and potential impact.

• Search Volume Assessment: Analyzing the number of searches for a keyword to understand its demand.
• Keyword Competition & Difficulty: Evaluating how hard it is to rank for a keyword based on existing competition.
• User Intent Analysis: determining whether users are looking for information, making a purchase, or seeking specific services.
• Identifying Related Keywords: Finding semantically related keywords that complement primary search terms.
• Keyword Performance Tracking: Monitoring trends and shifts in keyword rankings to adjust strategy accordingly.

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2. Competitor Keyword Research

Analyzing competitor keyword strategies can provide valuable insights and opportunities for growth.

• Identifying Competitor Keywords: Discovering the keywords your competitors are ranking for.
• Finding keyword gaps: identifying opportunities where competitors rank but you do not.
• Content Strategy Insights: Analyzing how competitors structure their content around target keywords.
• Understanding Link-Building Strategies: Review backlink profiles to determine keyword-related linking strategies.
• Benchmarking Performance: Comparing your keyword rankings with competitors to measure progress.

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3. Long-Tail Keyword Identification

Long-tail keywords are more specific search queries with lower competition but higher conversion potential.

• Targeting Niche Audiences: Optimizing content for specific, highly relevant search queries.
• Lower Competition Advantage: Ranking for long-tail keywords is often easier than broad, competitive terms.
• Higher Conversion Potential: Users searching for specific phrases are typically further along in the buying process.
• Content Personalization: Creating detailed, value-driven content that directly answers user queries.
• Enhancing search intent matching: aligning content with user expectations to improve rankings and engagement.

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How To Find Keywords for Your Website:

• Write down obvious keywords related to your business.
• Look at a competitor’s website
• Split/Merged Words
• Your Company Name
• Your company products/services.
• Competing Terms

Types of Keywords:

• Generic: These Keywords have Higher search volume, are costly, and have high competition
• Broad Match: These Keywords have Moderate search volume, are costly, and have high competition
• Long Tail: These Keywords have Low search volume, less cost, and medium/low competition

Perform keyword research:

Choose one seed keyword as per your services and your domain, then collect all the set of Short Tail [Broad Match] and Long Tail Keywords for your website content.

Eg: Digital Marketing

Google Search is One of the best free keyword research tools for choosing keywords for your content is Google’s suggestion, Google keyword research tool for free.

Enter your keyword in Google Search, and it will show you all the similar results and long-tail keywords people are searching for online. You can add these keywords to your website for more traffic.

Google Keyword Planner:

Another best free keyword research tool for website SEO by Google Keyword Planner

Enter the keyword in the Keyword Planner, and it will show you similar and long-tail keywords with their search volume and difficulty suggested by Google with CPC cost.

Choose the best keywords and relevant keywords for your business with high and medium search volume and Low and medium competition.

LSI graph tool:

A highly effective tool for generating long-tail keyword suggestions for your broad match keywords.

Broad-match keywords often face high competition, making it challenging to rank in search results. By leveraging long-tail keywords, you can improve your website’s visibility, attract targeted traffic, and enhance your ranking on Google.

Incorporate these long-tail keywords into your website’s content, including blog posts, articles, and other key sections to maximize your SEO potential and drive organic traffic.

Keywords Everywhere:

The Keywords Everywhere Chrome extension is a powerful tool for keyword research, allowing users to find related keywords and analyze search trends efficiently.

When you enter a keyword in the Google Search bar, the extension provides keyword suggestions along with insights into search volume, competition, and cost-per-click (CPC) data.

While Keywords Everywhere operates as a paid tool, it still offers free access to related keyword suggestions. However, to unlock detailed search volume metrics and additional data, users must subscribe to the premium version.

Uber Suggest:

Ubersuggest is an effective keyword research tool that helps users discover high-performing keywords, analyze competitors, and optimize content for SEO. It provides valuable insights such as search volume, keyword difficulty, CPC, and related keyword suggestions.

Additionally, it offers features like site audits, backlink analysis, and content ideas to improve overall SEO strategy. While the free version provides basic data, the paid version unlocks advanced keyword research and SEO tools for in-depth analysis.

Eg: Short Tail [Root Keyword] Digital Marketing

Keyword Suggestions: “Digital marketing definition

digital marketing examples

digital marketing wiki

What is a digital marketing strategy?

digital marketing pdf

digital marketing salary

digital marketing jobs”

Once keywords are found, use them on your website:

• Keywords can be used in the meta tags of your website.
• Keywords can be used in articles, posts, images,�and other website content.

How keywords are connected to your website’s ranking on search engines:

• The user enters the keyword in the search engine.
• Search Engines “scan” documents to discover keywords
• Look for patterns, connected phrases, and similar words
• Determines what the content is about
• Analyses relevancy in comparison to other URLs
• Index pages with details of the page topic and content.
• And shows the results to the user in ranking order.

The importance of keywords on your website for digital marketing:

• Keywords are used by search engine algorithms to determine the relevance of the webpage
• Keywords help to rank websites and content within a search engine and can increase organic traffic.
• Allows your page to compete for popular searches and content in high demand.
• Opportunity to find your ideal audience and build subscribers.

Free Tools	Paid Tools
Ubersuggest: The free version provides keyword suggestions and search volume data.	Ahrefs: Powerful SEO tool with keyword research, backlink analysis, and competitor tracking.
Ubersuggest: The The free version provides keyword suggestions and search volume data.	SEMrush: Comprehensive SEO tool for keyword research, domain analysis, and PPC insights.
Keyword Surfer: Chrome extension showing search volume and CPC data directly on Google.	Moz Keyword Explorer: SEO tool with keyword difficulty scores and SERP analysis.
AnswerThePublic: Visual keyword research tool showing question-based keyword ideas.	KWFinder (Mangools): User-friendly tool with keyword difficulty and search volume insights.