SEO (Search Engine Optimization) | SEO techniques

SEO techniques: It is a process of increasing your website Organic traffic, Website ranking on search results, quantity score, etc of your website

Type Of SEO: On-Page SEO – Off-Page SEO – Technical SEO – Local SEO.

On-Page SEO techniques:

On-Page SEO [Search Engine Optimization] involves the optimization done within the website, optimizing your website for the search engine to obtain a higher ranking and earn more relevant organic traffic for your website on the search engine results.

Learn the Steps involved in On-Page SEO (Best On-Page SEO techniques):

Content Creation:

Robust SEO techniques are built on a foundation of high-quality content. Content is crucial for establishing relevance, driving organic traffic, and targeting specific keywords while aligning with user search intent.

A well-defined SEO strategy uses content to build authority and trust, supporting essential off-page SEO activities like link building. Ultimately, successful SEO recognizes that valuable, relevant content is key for user engagement and conversions.

Therefore, crafting compelling content is a cornerstone of any effective SEO technique.

Keyword Targeting

• Effective keyword targeting is a critical component of a successful SEO technique. It involves identifying and strategically using relevant keywords within your content to improve search engine rankings and drive organic traffic.
• A well-defined keyword targeting strategy requires understanding your target audience, researching their search habits, and selecting keywords that balance high search volume with manageable competition.
• By targeting the right keywords, you ensure your content reaches the right audience, increasing visibility, engagement, and ultimately, conversions. A strong keyword targeting strategy is essential for maximizing the impact of your SEO techniques

Title Tag Optimization:

• Title tag optimization is a crucial element of any effective SEO technique. Crafting compelling and informative title tags is essential for attracting clicks from search engine results pages (SERPs).
• A well-optimized title tag accurately reflects the page’s content, incorporates relevant keywords, and remains concise to avoid truncation in search results.
• Title tag optimization significantly improves click-through rates (CTRs) and signals relevance to search engines, contributing to the overall success of your SEO techniques.

Meta description optimization:

• Meta description optimization is a key component of a comprehensive SEO techniques. While meta descriptions don’t directly influence search rankings, they significantly impact user behavior on the SERPs.
• A well-written meta description provides a concise and engaging summary of the page’s content, enticing users to click through to your website.
• Optimizing meta descriptions with relevant keywords and compelling calls to action can significantly improve CTRs, thereby enhancing the overall effectiveness of your SEO techniques.

Heading tag optimization (H1-H6):

• Heading tag optimization (H1-H6) is a fundamental aspect of on-page optimization within a broader SEO technique. Proper use of heading tags not only improves the readability and structure of your content for users but also provides valuable context to search engines.
• Optimizing heading tags with relevant keywords helps search engines understand the hierarchy and topic of your content, contributing to improved search rankings. A well-executed heading tag optimization strategy is crucial for maximizing the impact of your overall SEO techniques.

XML Sitemap:

• Serves as a roadmap for search engines, listing all important pages on your website.
• Ensures search engines can easily discover and index your site’s pages.
• Helps search engines understand your site’s structure and prioritize pages for crawling and indexing.
• Improves your site’s visibility in search results by providing a clear map of your content.

Robots.txt:

• Manages how search engines interact with your site by specifying which pages or sections should be restricted from crawling.
• Prevents indexing of duplicate content, private areas, or irrelevant pages.
• Guides search engine crawlers to focus on the most important content.
• Helps maintain efficient indexing by directing crawlers away from less critical areas.

Image optimization:

• Image optimization, particularly the use of alt text, is an important, though sometimes overlooked, element of a well-rounded SEO technique. Alt text provides a textual description of an image, which is crucial for accessibility and provides valuable information to search engines.
• Optimizing alt text with relevant keywords not only improves the accessibility of your website for visually impaired users but also enhances the context that search engines have about your content, supporting the overall goals of your SEO techniques.

URL structure optimization:

• URL structure optimization is another vital SEO technique. When publishing an article, ensure the generated URL includes your main target keyword. Keep URLs user-friendly, short, and simple, avoiding complex or lengthy structures. A concise URL containing the target keyword is ideal for SEO.
• To check the word limit of Title, Description, and URL and see the snippet of how it looks on SERP results you can use the online SEOMOFO.

Keyword Density:

• While writing a post we try to use more and more keywords within the article for raking purpose called Keyword stuffing which is bad for the website and falls under Black Hat SEO Activity.
• Always try to maintain keyword density while posting an article online, maintain a keyword density of =< 2.5% and to check the Keyword density make use of the WordPress plugin Yoast SEO Tool or online tools like wordcounter, Smallseotools and more.

Image SEO/ Image optimization:

The keyword is not just used in the content but can also be used in the ALT tags and description of the Image helping Google search find what’s in the image and help boost your SEO and website ranking.

There are a number of online and offline image optimization tools and software available, online tools like compressjpeg, jpeg-optimizer and many more.

Best Image Optimization Plugin for WordPress like shortpixel, imagify, and many more Plugins.

Page Speed:

• The faster your website Page loads the higher ranking your page will get as per on the Google Search Results.
• The website speed also affects the user experience and website which takes longer time to load tends to have a higher bounce rate and less time on site which can impact your website ranking on Search Engine.

To improve your website Speed:

• Enable compression Gzip/ HTMLCompression
• Minify CSS, JavaScript, and HTML
• Reduce redirects (HTTP request)
• Remove render-blocking JavaScript
• Leverage browser caching
• Use a content distribution network (CDN)
• Optimize images

HTTPS Status:

• HTTPS (Hypertext Transport Protocol Security) protect your website connection through authentication and encryption.
• When the SSL certificate is activated, the HTTPS protocol allows secure connections from a web server to a browser.
• This is another Ranking factor on Google, Google rank website with Https status higher when compared with the websites with HTTP/ No SSL.
• As per Google updates HTTPS can help you rank better on search Engine and improve your website traffic and conversions.

Internal Linking:

• Linking your pages together is very important for any website for increasing the user experience on the website and increasing your SEO and among the best On-Page SEO techniques.
• If you are not able to provide all the information on a page then for more information purpose use Anchor Text and interlinking the page and provide more information to the users.
• SEO [Search Engine Optimization] for any website is very important for good ranking, increasing traffic and improve ranking in the search results.

Some of the best On-Page SEO Tools for SEO Audit:

• woorank
• neilpatel-SEO-analyzer
• semrush
• SEOsitecheckup
• ahrefs

But just actions taken within the website is not enough but you also need to do some outside website work also like SEO Off page.

Off-Page are the actions taken outside the website or it’s a technique used to increase your position on the web search results and getting more traffic to your website.

Best Off-Page SEO Techniques/Activities:

Submissions, Social Media, and Link Building

Several effective SEO techniques fall under the categories of submissions, social media marketing, and link building. These strategies aim to increase website visibility, traffic, and search engine rankings.

Website Submissions:

Search engine submission involves directly notifying search engines about your new website. By submitting your website, you’re essentially declaring its existence and requesting it to be indexed. This can potentially increase your website’s link quality, traffic, and ranking, ultimately contributing to business growth and profitability.

Article submission:

It involves writing keyword-rich articles relevant to your website or business and submitting them to high-traffic, high-domain authority (DA) websites. This strategy can drive traffic and build backlinks to your site.

Directory submission:

It is crucial for enhancing link popularity and improving website ranking. Web directories are online catalogs of websites. Submitting your website to top directories can increase organic traffic and improve your website’s visibility.

Forum submission:

It involves participating in online discussions by messaging, replying, and posting new threads. This can organically increase website traffic, generate quality backlinks, and raise website awareness.

Image submission:

It is a valuable off-page SEO activity. It involves sharing images related to your website content on various image-sharing platforms. This can improve brand visibility and drive traffic.

Social Media Marketing:

Social media platforms offer excellent opportunities to promote your website and reach a wider audience. Creating unique and attractive content is key to maximizing engagement. Social media marketing can significantly increase brand awareness and drive traffic to your business through various social media channels.

Off-Page SEO and Link Building:

Link building is a critical off-page SEO process focused on acquiring high-quality inbound links from other websites. This can significantly increase your website’s DA, traffic, and overall visibility. Tools like Semrush, SEOprofiler, and Ahrefs can be used to analyze competitor websites and identify potential link-building opportunities.

You add your website keywords in the Title and descriptions of the image sharing.

The most popular sites used for image submission.

Facebook, Pinterest, Google+, Tumblr, Twitter, Flickr, Instagram, Imgur, and many more image submission websites.

Just create the account and submits images n the following formats JPEG, PNG, and GIF.

PDF Submission:

• PDF submission is one of the activities of Off-Page SEO to increase your website online presence and get one link. The PDF produced should be search engine optimized for higher results.
• PDF has often optimized a similar approach like HTML pages. There are many online PDF websites that allow you to share your PDF file. Search engines can scan PDFs same approach as HTML.
• Some PDF submission websites to boost your Off-Page activities are Mediafire, Scribd and many more.

Local Listings:

• Local listings refer to online or print directories that categorize businesses. Businesses can be organized by type, location, activity, or size. These listings can be physical or managed through online databases. Enhance your business’s online visibility by creating a comprehensive business listing page.
• Include photos, social media links, contact details, and customer reviews for a rich local listing. Some top business listing websites include Google My Business, Facebook, Apple Maps, Bing Places for Business, Yelp, LinkedIn Company Directory, Better Business Bureau, Yellow Pages, Angie’s List, and Yahoo! Local.

Profile Creation:

• Profile creation is a valuable link-building SEO technique. It involves creating profiles on various platforms like forums, social networks, and Web 2.0 sites.
• These profiles include business details and a link to your website, generating backlinks and improving off-page SEO. Profile creation is an effective way to acquire high-quality backlinks.

Press Releases: It’s an SEO Off-page technique of sharing newsworthy content with interested parties and increasing your website awareness and building quality backlinks for your website.

Blog Commenting (Niche Blogs):

Identify high domain authority (DA) and high-traffic websites within your niche and engage with their content. Leave thoughtful comments that add value to the discussion, mentioning positive aspects of the article and subtly suggesting your website for further information.

Blog commenting can redirect users to your website, generate backlinks, and drive targeted traffic.

To find blog commenting website Type:

Keyword “add your comment”

Keyword “submit your comment”

Keyword “add comment”

Keyword “submit comment”

Web2.0

• When it comes to Web 2.0 submission, it’s the website in which you’ll produce your own website by making your own free account and start posting online.
• After you produce your own free website, subsequently you start posting the article on the website made and can add backlink back to your business website.
• With the help of this, you can get do-follow backlinks and once somebody clicks on that link, they can come back to your website and increase your website traffic and ranking.

By Applying Best SEO techniques:

• Create a Faster, smoother and user-friendly website. This will help the user with easy navigation, increase the time on site, and decrease your website bounce rate.
• Best SEO techniques can help to target the audience and get more organic traffic, increasing customers.
• SEO-optimized sites will have quality content for the user with faster loading pages and easy to surf pages, Resulting in converting the visitors into returning visitors or subscribers.
• SEO can help you beat your competitor in organic results, more users to your website.
• SEO helps your website to rank higher in SERP getting more impressions for your website and increasing your website traffic, your business brand awareness.