Best Search Engine Optimization Techniques
Search Engine Optimization or SEO is a process of increasing your website Organic traffic, Website ranking on search results, quantity score, etc of your website
How You Do SEO?
On-Page, Technical SEO and Off-Page SEO.
On-Page SEO
On-Page SEO [Search Engine Optimization] involves the optimization done within the website, optimizing your website for the search engine to obtain a higher ranking and earn more relevant organic traffic for your website on the search engine results.
Page Title and Meta Description:
When publishing the content on the page, know that you should have a unique title for each article having the main keyword of that page within the Title Tag, Perform the Keyword Research for your Business.
The Meta Description is the second important place where you can insert the relevant keyword of your article as the description is used within the search engine during the listing of search results.
Meta Tags:
Each article published should have some set of keywords in the form of tags added and all the tags should be relevant to the page content.
URL Structure:
- Once you publish an article on the website, the link is generated for that article where your article main keyword should be present.
- Know that the link should be user-friendly and not too long and complex.
- Always try to keep the URL short and simple with the target keyword added in that.
- To check the word limit of the Title, Description, and URL and see the snippet of how it looks on SERP results you can use the online Seomofo Tool to know more.
Body tags:
- Don’t write too big and boring articles but keep them short and divided with the help of headings tags like H1, H2, H3, H4, H5, H6 tags with the main keyword added in the tags.
- Write the articles with the help of H Tags and in smaller sections like paragraphs.
Keyword Density:
- While writing a post we try to use more and more keywords within the article for raking purposes called Keyword stuffing which is bad for the website and falls under Black Hat SEO Activity.
- Always try to maintain keyword density while posting an article online, maintain a keyword density of =< 2.5%, and to check the Keyword density make use of the WordPress plugin Yoast SEO Tool or online tools like wordcounter, Smallseotools and more.
Image SEO/ Image optimization:
- The keyword is not just used in the content but can also be used in the ALT tags and description of the Image helping Google search find what’s in the image and help boost your SEO and website ranking.
- There are a number of online and offline image optimization tools and software available, online tools like compressjpeg, jpeg-optimizer and many more.
- Best Image Optimization Plugin for WordPress like shortpixel, imagify and many more Plugins.
Internal Linking:
- Linking your pages together is very important for any website for increasing the user experience on the website and increasing your SEO and among the best On-Page SEO techniques.
- If you are not able to provide all the information on a page then for more information purposes use Anchor Text and interlinking the page and provide more information to the users.
- SEO [Search Engine Optimization] for any website is very important for good ranking, increasing traffic, and improving ranking in the search results.
Technical SEO:
Page Speed:
The faster your website Page loads the higher ranking your page will get as per on the Google Search Results.
The website speed also affects the user experience and the website which takes a longer time to load tends to have a higher bounce rate and less time on site which can impact your website ranking on Search Engine.
To improve your website Speed:
- Enable compression Gzip/ HTML Compression
- Minify CSS, JavaScript, and HTML
- Reduce redirects (HTTP requests)
- Remove render-blocking JavaScript
- Leverage browser caching
- Use a content distribution network (CDN)
- Optimize images
HTTPS Status:
- HTTPS (Hypertext Transport Protocol Security) protects your website connection through authentication and encryption.
- When the SSL certificate is activated, the HTTPS protocol allows secure connections from a web server to a browser.
- This is another ranking factor on Google, Google rank website with Https status higher when compared with the website with HTTP/ No SSL.
- As per Google updates, HTTPS can help you rank better on search Engines, Improve your website traffic and conversions.
XML Sitemap:
- Serves as a roadmap for search engines, listing all important pages on your website.
- Ensures search engines can easily discover and index your site’s pages.
- Helps search engines understand your site’s structure and prioritize pages for crawling and indexing.
- Improves your site’s visibility in search results by providing a clear map of your content.
Robots.txt:
- Manages how search engines interact with your site by specifying which pages or sections should be restricted from crawling.
- Prevents indexing of duplicate content, private areas, or irrelevant pages.
- Guides search engine crawlers to focus on the most important content.
- Helps maintain efficient indexing by directing crawlers away from less critical areas.
But just actions taken within the website are not enough but you also need to do some outside website work also like SEO Off-page.
Off-Page SEO are the actions taken outside the website or it’s a technique used to increase your position on the web search results and getting more traffic to your website.
SEO Off-Page:
Search Engine Submissions
Search engine submission is an SEO strategy in which once you submit your Business website to search engines, then you declare your Business website to search engines and you tell them that you have uploaded a brand new Business website it’s regarding this subject please take it on your thought and list it.
Search engine submission can increase your website link quality, traffic, and ranking of these necessary things can improve your business and build it a lot of profitable and a lot of value.
Article Submission:
Article Submission as the name suggests its nothing but writing an article that is relevant to your website or business with the keywords and submitting it to the high traffic and DA website.
Directory Submission:
Directory submission is very important for any website because it helps you with your link popularity and improves your website ranking, good for SEO Off-Page.
Web Directory is mainly an online list or catalog of websites where you choose the top directory submission websites, register and submit your website and blogs.
Submission directories.
It’s a way to promote your website and its link to help you by increasing your website ranking and increasing organic traffic for your website.
Forum Submission:
Forum Submission is nothing but a discussion where we communicate with each other, message, replying, and posting a new thread.
It’s a very good way to increase your website traffic organically, get more quality backlinks to your website and increase your website awareness also.
Social Media Marketing:
Social media among the best platform to promote your website and reach more people but keeping things in mind like creating unique, attractive content to get more engagement.
It’s simply a process helps you in your awareness and increases traffic for your business through social media platforms.
Press Releases:
It’s an SEO Off-page technique of sharing newsworthy content with interested parties and increasing your website awareness and building quality backlinks for your website.
Link Building:
Last but not least and the important point in the SEO Off page is the link-building process to increase traffic to your website.
It’s SEO Off-page process of getting high-quality inbound links for the other website increasing your website DA, Traffic and website awareness.
You can also make use of online tools to audit competitor websites and check for the linking site to get links for your website from them like Semrush, seoprofiler, Ahrefs, and more tools.
Image Submission:
Image Submission is an important part and best Off-Page activity, it involves sharing your images related to your website content on different image sharing websites or submission sites.
You add your website keywords in the Title, Descriptions of the image sharing.
The most popular sites used for the image submission.
Facebook, Pinterest, Google+, Tumblr, Twitter, Flickr, Instagram, Imgur, and many more image submission websites.
Just create the account and submits images n the following formats JPEG, PNG, and GIF.
PDF Submission:
PDF submission is one of the activities of Off-Page SEO to increase your website’s online presence and get one link. The PDF produced should be search engine optimized for higher results. PDF has often optimized a similar approach like HTML pages.
There are many PDF websites available online for sharing your PDF file. Search engines can scan PDFs the same approach as HTML.
Some PDF submission websites to boost your Off-Page activities are Mediafire, Scribd and many more.
Business Listing:
Local listings are websites or printed listing of information that records all businesses within some category. All Businesses can be arranged through the business, area, movement, or size. A business might be arranged either physically or through processed online inquiry programming.
Increase the online visibility of your business by making your business listing page with Search & Connect with the right local service specialists in India. You can add photos, your social links, your Contact details and all the reviews from your happy customers for a rich local listing of your business.
Some Best Business Listing websites are Facebook, Apple Maps, Google My Business, LinkedIn Company, Directory, Bing, Yelp, Better Business Bureau, Yellow Pages, Angie’s List, Yahoo! Local and more
Profile Creation:
Profile creation is one link building technique within which we produce a profile in several platform’s sites similar to forum sites, social networking, web 2.0 websites, etc… and provides our business details in it and additionally give our website link in this profile page from that we are able to get a backlink to our website.
Profile creation is a good technique to induce higher backlinks and best SEO Off Page technique.
Blog Commenting (Niche Blog):
Search for the high DA and traffic website within your niche and comment on that article in a proper way by mentioning the good things about the article and adding some content making them visit your website for more information.
Blog comments are one of the best ways to redirect users to your website, also introducing the backlinks to your Business website and get more traffic to your website.
To find blog commenting website Type:
Keyword “add your comment”
Keyword “submit your comment”
Keyword “add comment”
Keyword “submit comment”
Web2.0:
When it comes to Web 2.0 submission, it’s the website in which you’ll produce your own website by making your own free account and start posting online.
After you produce your own free website, subsequently you start posting the article on the website made and can add backlink back to your business website.
With the help of this, you can get do-follow backlinks and once somebody clicks on that link, they can come back to your web site and increase your website traffic and ranking.
By Applying Best SEO Techniques:
- Create a Faster, smoother, and user-friendly website. This will help the user for easy navigation, increasing the time on site and decreasing your website bounce rate.
- Best SEO techniques can help to target the audience and get more organic traffic, increasing customers.
- SEO-optimized sites will have quality content for the user with faster loading pages and easy-to-surf pages, Resulting in converting the visitors into returning visitors or subscribers.
- SEO can help you beat your competitor in organic results, more users to your website.
- SEO helps your website to rank higher in SERP getting more impressions for your website and increasing your website traffic, your business brand awareness.
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SEO Search Engine Optimization Tips
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SEO is all about dealing with search engines so that your business can be made popular by enhancing search engine ranks of some keywords.
Yes, well said, SEO is good for organic and long term results.
On page seo should be done properly and using the right plugins your site should be doing fine.
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