Thinking of hiring a Google AdWords agency? Do this first.
How do you know if you are getting the best deal from your digital marketing agency? These pointers will help you find out, whether you have to review or hire a PPC ad agency.
- Can they keep track of conversions?
Not having proper tracking in place can be detrimental to your campaign. You’ll need a DNI script on your website to do this and only a developer well-versed in Adwords will be able to tackle this, in less than 30-minutes.
- Are they monitoring negative keywords?
The agency should know which are the keywords that are converting for your business and ones that are completely useless. They must be proactive and add negative keywords either at the ad group or campaign level. This will drastically improve the quality of search terms coming in from your advertisements.
- What is their grasp of your business?
How long before they understand your business needs inside-out? There are certain search terms related to your business that see heavy search volume. If the PPC consultant spots this and makes sure the relevant keywords are used for you. That’s why you need to have be proactive with the partnership.
- Is it a ‘Google Partner’?
You should work with the best and that is where the status check is going to help you. Merely being a ‘Google Partner’ won’t cut it. Pay close attention to those agencies that are considered a “Premier Google Partner.” Why? Simply because, they have been recognized as hitting certain benchmarks and maintain several certifications amongst team members. This is going to be the deciding factor for a positive ROI.
- Willingness to share key information
Is the agency that you are about to hire, transparent about key account information and expertise with you? If yes, then you should know exactly what they are doing with your account, from the cost and performance of each campaign. If an agency lacks transparency, then reconsider working with that agency immediately. Also, make sure you have access and complete ownership of the AdWords account.
- What is their track record?
Have they successfully managed other agencies? Do they have information about similar AdWords accounts that they have managed? If they do, then it’s a good sign. It indicates their ability to offer you the best value for your ad investments.
- Ask if they have a specialty
The AdWords Company you hire must have an online advertising niche. They need to give you percentages of their clients’ ad spends allocated to different areas, for e.g. Google Shopping versus standard PPC. They must also be open about how much money they manage for their clients. This will help you know whether you can trust it with our ad account.
Webbarro is a leading Google AdWords agency in Dubai, U.A.E. Don’t hesitate to ask us about our skill sets, our specialty, who we manage and our references? Call us to start your Google AdWords PPC account today!
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